Cal Nutrasciences Incorporated, CNI, was created through a visionary collaboration of two Direct Selling powerhouses whose collective expertise and passion for developing cutting-edge nutritional and weight loss products and unparalleled business success have produced more than $1 billion in sales globally.
Today, 1 billion people worldwide are overweight and at least 300 million of those are obese, while one out of 10 people in our country are unemployed and thousands face foreclosures and dwindling retirement accounts.
Moved by the stark reality facing our world today, CNI’s Co-Founders were not content to sit back and watch as people struggled with ineffective weight loss programs that focused on deprivation and denial, or struggled with their finances during one of the worst economic downturns of our lifetime. They had a different plan for the future, a vision that is centered on helping people get more out of life, to change their physical and financial health and future not in months and years, but in days and weeks.
Riding down the intoxicating coastline that stretches endlessly like a vein throughout Southern California, it’s hard to imagine a more perfect place to create the perfect components of a fit, energized, lean body—an epicenter of weight loss nutrition. Nor is it hard to imagine a life rich with opportunity and abundance.
If you can see it and believe it, our mission at CNI is to help YOU achieve it.
Using the allure and healthy lifestyle reflected in Southern California as inspiration, relying on the most innovative science available in weight loss nutrition to formulate its products and designing one of the most profitable, reward-focused Pay Plans ever created to provide daily checks and bonuses, CNI is truly a one-of-a-kind company.
Understanding that everything in nutrition, fitness, life and on the planet starts at the core. Like nuclear fusion occurs in the sun’s core, the components of CNI’s 
create a synergistic fusion within our bodies designed to create fast, dramatic and long-lasting results that can be seen and felt.
CNI has worked with some of the top weight loss experts, nutritionists and scientists to develop , a revolutionary new system to lose weight that’s fast and effective and can be easily adapted into your normal routine. CNI has developed four specific product components in that work synergistically to target the abdominal section of the body, which is one of the most important areas to stimulate weight loss, restore energy and promote optimal health.
At the core of CNI is a mission that promotes positive change, supporting the metamorphosis that takes place when we choose to want more than what life has to offer now.
Life is too short to just settle. CNI believes that every person has the ability to improve their health and appearance, to create positive change in their life and the lives of others and to take control of their time and money. From its revolutionary Products to its fun and rewarding person-to-person distribution channel, CNI offers an empowering experience for individuals looking for a fast, exhilarating road to a life filled with health, happiness and financial security.
Admired and praised as an internet, Direct Sales business icon, CNI co-founder Paul Gravette has built a solid reputation for entrepreneurial excellence. With more than 14 years in the Direct Sales industry, Paul has been instrumental in the record-breaking sales of several highly recognized companies. He’s built sales organizations totaling more than 1,000,000 people, created growth in one company that totaled more than 2,300% during its first two years in business, and he is on the fast track to make his newest endeavor, Cal Nutrasciences, into a mega-billion dollar brand. He has every quality necessary to lead CNI to success—a clear vision of the path to prosperity, incredible drive and energy, a passion for living life, and a track record of success. Paul’s remarkable business savvy is only matched by his heart-felt passion for mentoring people from all walks of life and showing them how working hard, moving fast and seizing opportunities are the keys to making positive things happen. Paul will tell you that the key to his success is being able to envision special opportunities and then taking action.
A veteran entrepreneur with more than a quarter century experience building some of the top nutritional and weight loss companies in Direct Sales history, CNI Co-founder Ray W. Grimm Jr. has what many consider to be the Midas touch when in comes to creating business success. With a think-big, move-fast philosophy, Ray has successfully built three multi-million dollar companies that have all exceeded $50 million in sales within their first five years. His vision, leadership and expertise in Direct Sales and weight loss and are unmatched and so is his unique formula for success—all of which have benefitted the physical and financial health of thousands. In developing CNI, Ray has positioned CNI to become the next global giant. Under his steady guidance and with his vast knowledge, Ray’s short and long-term strategic goals for CNI are to create massive growth and expansion in the months and years ahead that focuses on simple idea—we all want more out of life. In addition to being an established entrepreneur, Ray continues to be deeply committed to his 25 years of philanthropic work with Childhelp USA and the many abused and neglected children it serves.
Specializing in Technology and Operations, Rachel Freno’s vast experience in the Network Marketing industry spans two decades. Her extensive background includes systems implementation and management, software specification requirements, database management, infrastructure development, and end user support. Rachel has managed projects involving migration from legacy systems to state-of-the-art technology and the deployment and support of those new technologies. Having worked for several multi-million dollar companies, Rachel expertise has been invaluable in launching those companies and supporting them through their exponential growth throughout the U.S., Canada, and other countries worldwide. Her goal is to help CNI do the same.
Involved in the Network Marketing industry since 2003, Kathalyn has distinguished herself as a highly effective Sales and Customer Service professional. With over a decade of experience in customer service, she has served the manager position responsible for the hiring and training of support staff. In her Networking Marketing corporate career, Kathalyn has worked with some of the industries Top Distributors, has been instrumental in the development of effective sales incentives and promotions, conference calls and other vitally important sales support and team building tools. Her dedication to providing the field the absolute best in Customer Service and Sales has been demonstrated in her willingness to educate, motivate, and inspire consultants in achieving their financial goals with CNI.
Raised in the Network Marketing industry, Danica Grimm Ciulli’s life-experience in and around the industry has given her keen insight in to what it takes to build and grow multi-million dollar companies from the ground up. With nearly a decade of her own Direct Sales experience as a Vice President overseeing the Corporate Communications, Creative Services, and Marketing for several highly profitable companies, Danica’s impressive credentials make her a valuable asset to CNI. A graduate of UCLA with a B.A. in Studio Art, she also has extensive experience in graphic arts designing company brochures, magazines, product labels, flyers and other important sales and communications tools. Danica’s priority is ensuring that CNI’s image and vision are embodied in everything she does.
Edoardo Ciulli has vast International and domestic experience in the areas of operations and marketing, as well as being an accomplished entrepreneur. Upon graduating with a Master’s Degree at the University of Architecture and Civil Engineering in Italy, he became the co-owner of C & R Industrial Electric where he was instrumental in strategic planning and operational initiatives that helped the 30 year old company expand territories and build branch facilities for several Fortune 500 recognized companies and other established European businesses. Edoardo’s impressive background also includes education at the Academy for Italian Air Force in Rome, Italy. With a life-long passion for staying in top shape, which includes earning the 1998 title of European Bodybuilding Champion, Edoardo hopes to use both his operational talent and his nutritional knowledge in the growth and expansion of CNI. He is fluent in both Italian and English and is also proficient in Spanish and Portuguese.
With a broad base of financial management and oversight experience including: bridging corporate finance, information technology and corporate strategy, Nish is responsible for Cal Nutrasciences, Inc.’s financial structure and performance. Before joining CNI, Nish served as Controller for several large publicly traded companies with worldwide distribution. He honed his impressive financial credentials while working for various venture backed start-up companies where his responsibilities included raising capital, corporate finance and corporate governance. Nish’s background also includes overseeing the billion dollar growth of several companies. In addition, he served more than seven years at KPMG Peat Marwick where his clients included numerous high tech and financial services companies. Nish's academic credentials include a Bachelor of Business Administration (honors) in Accounting and Finance from Acadia University (Canada). Nish is also a Canadian Chartered Accountant (CA).
Victor Gutierrez is literally a pioneer in the areas of shipping and Network Marketing with nearly 30 years hands-on working warehouse distribution experience, including helping to set-up the shipping for several successful start-up companies. Through the years, he has honed his skills implementing and overseeing the daily operations in the warehouse related to shipping and receiving, packing and assembly, returns, inventory, as well as working with all the major package carriers. In addition, he has supervised the shipping of upwards of 6,000 packages in one day and has worked on some of the most advanced computerized inventory and shipping systems. Victor is a dedicated shipping professional and will undoubtedly be a driving force behind the success of CNI.
With over 10 years of Customer Service experience in both the corporate and network marketing arenas, Maria is well-versed and experienced in delivering exceptional VIP support, as well as meeting the daily needs of CNI’s growing team of Sales Reps. She is in charge of the training of all new CNI Customer Service representatives. Beyond her impressive background in the area of Customer Service, Maria holds a Bachelor of Science in Human Sciences and brings to CNI a wealth of understanding and an extensive background in nutrition and public health. Maria is bilingual—fluent in both English and Spanish.
With nearly 20 years of communication and media experience, Tammy has an impressive background and is a well-seasoned and multi-talented media professional. Having worked as a professional broadcast journalist and producer for both the ABC and NBC affiliates in Louisville, KY, and Columbus, GA, covering such major events as Desert Storm and interviewing political icons such as Secretary of State and Former First Lady Hilary Clinton, Tammy’s expertise in writing, interviewing and producing are second-to none. In addition, Tammy has spent more than half of her professional career working corporately for several highly successful Networking Marketing companies developing communication resources, live events and award-winning media. Her first-hand knowledge of the Network Marketing industry combined with her remarkable media and communication background make her a valuable asset to CNI and its future growth.
Char has extensive experience in both management and financial areas from the development phase to daily operations. Creating solutions while integrating office relationships coupled with design and implementation of policies and procedures for day-to-day operations. Accomplishments include creating and maintaining financial records for several different entities. Her proficiency in back office operations and financial needs produce an efficient administrative center. Char holds a Bachelor of Science and brings to CNI a wealth of understanding and an extensive background in management and human resources.
